Louis Vuitton's New Game "Enigma" Brings Luxury Fashion to Discord
Celebrating it’s one-year anniversary on the gaming communication platform.
2024 has seen a wave of exciting fashion-tech collaborations — from video game partnerships to team-ups on Fall/Winter 2024 runways. One year after launching its Discord platform, Louis Vuitton has once again joined the digital area, introducing a week-long immersive game exclusively for its online community of over 8,000 members.
Titled “Enigma,” this mystery game invites players to solve daily riddles and uncover clues leading them to “Vivienne” — Louis Vuitton’s playful mascot introduced in 2017. The game is not only a nod to the brand’s digital presence but also celebrates the first anniversary of its involvement on Discord, further cementing its commitment to innovation in an increasingly digital world.
Register on the brand’s Discord to play. The game will be available until November 30 and for those who prefer a little help with the mystery, don’t worry — the solution will be unveiled on December 1.
Click the gallery to get a glimpse of “Enigma.”
For more Louis Vuitton news, read about its new Cruise 2025 campaign.
