Design

Diesel Just Debuted The World's Biggest Graffiti Installation — Ever

Here’s everything we know about the artist’s behind the moment.

Diesel under Glenn Martens‘ creative vision is the epitome of go hard or go home. In recent years, the revived brand has debuted the most insane set design to complement Martens’ sex-positive vision. For FW25 — and his last Diesel show before moving on to luxury fashion house Maison Margiela – Martens’ helps the brand set a new world record — and it amplifies creatives all around the world.

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First exhibited at his SS23 show, the Guinness World record inflatable sculpture is now covered in graffiti. Led by concept designer Studio Dennis Vanderbroeck, the creation of this season’s set design brings underground graffiti culture to the forefront.

Featuring thousands of professional and amateur graffiti artists from China, UAE, India, Italy, Japan, Saudi Arabia, South Africa and the USA. Crafted from 3.2 kilometers of fabric, “The artists were given complete freedom to express themselves in their work,” the brand shared.

Keep reading for a list of artists who collaborated on the “Dare to be Diesel” set design.

Roy XR Chen from China
Ryota Daimon from Japan
Farai Engelbrecht from South Africa
Phree Hester from USA
Brianna Toomer from France
Red Longo from Italy