Jess Hunt's Viral Beauty Brand Launches Refy Curated
Its first step into the world of fashion.
Viral beauty brand REFY just announced its foray into fashion, launching its first limited-edition collection of fashion and lifestyle pieces. Dubbed “REFY Curated,” the new offering culminates in a physical pop-up event, titled The Exhibition.
Taking place in London, the new space will showcase REFY’s latest campaign, “YOU ARE THE ART,” which aims to showcase the brand’s exploration of the human form and its curves. The space will offer consumers an immersive experience alongside the opportunity to be the first to shop the new collection.
The collection itself comprises a range of high-quality, luxury pieces which will be available in limited quantities, with products available while stocks last. Featuring both ready-to-wear and couture-inspired pieces, REFY Curated features shirts and sweatshirts crafted from luxe fabrics, while vests and dresses are woven from recycled materials. Standout pieces include a cut-out coat, a black knit dress and a one-of-a-kind metal dress crafted by hand.
“Our creative and campaigns have always been so much more than just a beauty shoot, they always embody the complete REFY lifestyle. Curated is bringing that REFY aesthetic into real life, and allowing our customer to be fully immersed in the brand,” adds founder Jess Hunt.
Take a look at the pieces on offer above and head to REFY’s new Covent Garden pop-up from February 16-28 to shop.
In other news, here’s the latest from New York Fashion Week.
