Beauty

Meet NuNorm, The Brand Making Makeup For Men

Smashing the stereotype that makeup is only for women.

1,712 Hypes

Meet NuNorm, The Brand Making Makeup For Men

Smashing the stereotype that makeup is only for women.

NuNorm is a makeup line that was created specifically for men to “defy the stereotype that makeup is exclusive to women.” It’s founder, Jeff Lau, was inspired to create the brand by his son, whom he’d watch play in nail polish and makeup with his daughter. Seeing his son’s “carefree attitude” towards wearing makeup proved to be pivotal, inspiring Lau to create a cosmetics line with men in mind and, he hopes, change the conversation around masculinity and makeup.

The line consists of five products: a tinted moisturizer, a complexion stick, a brow pencil, blotting and setting powder and a makeup brush. NuNorm’s star product is its “Quick Cover” complexion stick, which comes in 17 shades with buildable coverage and a matte finish. It can be used on both the face and body to conceal blemishes and even-out any discoloration. The concealer is best used on clean, moisturized skin and can be applied with a sponge, brush or your fingers. For a skin-like finish, the brand recommends applying the product directly to the skin, avoiding facial hair.

 

View this post on Instagram

 

A post shared by NuNorm (@mynunorm)

As with any concealer to brighten the face, it’s recommended to use a shade that’s one or two hues lighter than your complexion. To add depth to the face, use a concealer that’s one or two shades darker than your skin tone. The products are formulated to address common skincare concerns for men like acne, redness, enlarged pores, patchy facial hair and dry skin.

NuNorm’s “Quick Cover” complexion stick can be purchased on the brand’s website for $40 USD.

For more beauty news, check out our coverage of Serena Williams new makeup line, Wyn Beauty.

Read Full Article
Text By
Share this article

What to Read Next

Meet the Artist and Fashion Designer Making the Most of Outdated Makeup
Fashion

Meet the Artist and Fashion Designer Making the Most of Outdated Makeup

The British-South Asian talent, Anika Leila, ups the ante on upcycling by experimenting with expired eyeshadows, eyeliners and more.

Fashion and Makeup Meet at Abra FW24
Beauty

Fashion and Makeup Meet at Abra FW24

From eyeshadow brush necklaces to palette purses.

Reebok and Milk Makeup's New Collection Is for the Modern Creative
Fashion

Reebok and Milk Makeup's New Collection Is for the Modern Creative

Presenting the second instalment of the “Equipment Essentials” collection.


"Be a CoverGirl" in the Brand’s First-Ever Contest
Beauty

"Be a CoverGirl" in the Brand’s First-Ever Contest

Enter to become the “easy, breezy, beautiful” face of the iconic beauty brand.

It’s Official, Speed Dating Is So Back
Sex & Dating

It’s Official, Speed Dating Is So Back

Move over, dating apps.

Kate Moss' Iconic Naked Dress is Up for Auction
Fashion

Kate Moss' Iconic Naked Dress is Up for Auction

Here’s the story behind the viral — ahem, famous — fashion history moment.

Would You Go On a 5-Hour First Date?
Sex & Dating

Would You Go On a 5-Hour First Date?

According to Upward dating app, five hour dates lead to forever…

Gwyneth Paltrow's Goop Sued by Sexual Wellness Company
Sex & Dating

Gwyneth Paltrow's Goop Sued by Sexual Wellness Company

Here’s everything we know — including a statement from Goop.

Eliza Rose Means Business
Music

Eliza Rose Means Business

Gearing up for the release of her new intergalactic EP, ‘Business As Usual.’

Amelia Gray Is Drenched in Denim for FRAME's New Campaign
Fashion

Amelia Gray Is Drenched in Denim for FRAME's New Campaign

The it-girl of the moment is on a roll.

Benefit Cosmetics Collaborates With Scrub Daddy To Give You Your Cleanest Pores Yet
Beauty

Benefit Cosmetics Collaborates With Scrub Daddy To Give You Your Cleanest Pores Yet

The duo we didn’t know we needed.

Serena Williams' Wyn Beauty Wants To Score a Spot in Your Makeup Routine
Beauty

Serena Williams' Wyn Beauty Wants To Score a Spot in Your Makeup Routine

Formulated and tested with deeper skin tones as the starting point.

10+ Travel-Friendly Sex Products for On-The-Go Pleasure
Sex & Dating

10+ Travel-Friendly Sex Products for On-The-Go Pleasure

Toy recommendations: from vanilla sex to kink galore.

Xander Zhou Serves Futuristic Formal Wear at Its FW24 “Sciremony”
Fashion

Xander Zhou Serves Futuristic Formal Wear at Its FW24 “Sciremony”

We speak to the creative director on human enhancing gadgets, uniform dressing and his observations “from the future.”

More ▾
 

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.