KidSuper Unveils a Pastel Perfect PUMA Collaboration
Debuting new colorways of PUMA’s Palermo and Easy Rider alongside apparel and accessories.
PUMA and KidSuper are back with a bang, rekindling their relationship to continue the release of their football-inspired collections. Drawing inspiration from PUMA’s athletic heritage, the new collection brings KidSuper’s signature color palette to a slew of sportswear silhouettes.
Featuring new footwear, apparel and accessories, the new collaboration blends form, function and contemporary design. Featuring standout pieces like the Cellerator Track Pants and Jacket, Reversible Vest and MMQ Jacket, adorned with PUMA’s signature leaping cat logo alongside custom mosaic patterns, the collection also sees bespoke “KidSuper Academy” graphics appearing on graphic tees and crew neck sweatshirts.
For the footwear offering, KidSuper presents a new take on the Easy Rider and Palermo silhouettes, crafted with a mixture of mesh and suede in a multitude of pastel tones to provide a deconstructed effect. To celebrate the release, a vibrant campaign takes inspiration from SCRAM!, showcasing coming-of-age motifs and “the disparate cliques of New York City.”
Take a look at the new campaign above and head to PUMA’s website to purchase the new collection.
In other news, AVAVAV debuted an adidas Originals collaboration at Milan Fashion Week.
