GCDS Opens a Tabaccheria for the Holidays
Hosting events and accompanied by a collection of accessories from ashtrays to playing cards.
Quintessentially Italian and undeniably cool, the tabaccheria is a staple of Italian culture. To channel its heritage, GCDS unveiled a unique takeover of a tabaccheria in the heart of Isola, Milan, transforming it into an urban destination to celebrate the authenticity of Milanese culture.
The space comes alive through events inspired by Milanese traditions and includes everything from karaoke sessions to card tournaments to a festive game of tombola (the Italian version of bingo). To accompany the space, GCDS also launched a limited-edition gadget collection perfect for holiday gifting, and following the brand’s ethos of “toys for adults.”
The collection includes an Answer Ball, Hentai-printed playing cards, porcelain ashtrays, key chains, a tombola set in collaboration with Outpump, stickers, postcards, Sant’Eufemia extra virgin olive oil and the “Trittone” triple-flavor panettone created in collaboration with Casa Infante. Alongside these treats, GCDS collaborated with Ploom on the device bag inspired by the Comma Notte.
Giuliano Calza, creative director of GCDS, shared, “Meeting at the bar with friends, over a spritz or a card game, has become an act of community. We wanted to recreate that sense of belonging and make it the heart of this activation, turning an ordinary place into a collective experience.” The heartfelt gesture reimagines the city’s most signature everyday space, a symbol of gathering, routine and play, to create a place for connection during the festive season.
The GCDS Tabaccheria will be open daily at Via Pietro Borsieri, Milan, from November 20 to December 18. Head to the brand’s website for the full lineup of events and to shop the collection.
In other news, check out Carhartt WIP’s new winter campaign.
