H&M SS25 Merges '80s Power Suits with LA Poolside Energy
The collection “captures the essence of the modern power woman,” shares Linda Wikell, Designer at H&M Studio.
H&M Studio’s Spring/Summer 2025 collection is a blend of ’80s corporate core and laid-back Los Angeles poolside vibes — think sharp tailoring meets sun-kissed sophistication.
“For SS25, we wanted to capture the essence of the modern power woman,” shares Linda Wikell, Designer at H&M Studio. “We imagined her whole day — not just the office grind, because her strength and sense of style extend far beyond the nine-to-five. She needs it all: sharp tailoring, statement dresses, smart shirting, easy separates and denim.”
The collection marries business and leisure. The pieces combine sharply cut coats and structured blazers with effortlessly chic poolside staples — bodysuits and swimsuits double as standout going-out tops. The capsule celebrates the female silhouette, reinforced by strong shapes while playfully nodding to the executive corporate lifestyle. A corporate color palette of black, grey and white is juxtaposed with vibrant pops of red, blue and green to add an unexpected, energetic twist. The brand’s latest release speaks to a woman who can conquer the boardroom and still own the evening.
H&M Studio’s SS25 collection is available for purchase from March 6 on the brand’s official website.
For more SS25 fashion news, read about Zalando and adidas Originals’ SS25 campaign.
