Hanni, Haerin, Minji, Danielle and Hyein Mark a New Era With Calvin Klein
Our fave K-pop girlies are back with a bang.
Calvin Klein‘s new Spring 2025 campaign marks the return of our favorite K-pop icons — Minji, Hanni, Danielle, Haerin and Hyein — formerly known as NewJeans. Lensed by Oliver Hadlee Pearch, the new-and-improved NJZ feature in the brand’s newest release, spotlighting new season denim and Spring wardrobe staples.
Pictured in Calvin Klein denim jackets, jeans and Bermuda shorts, the imagery sees the K-pop group sporting contemporary new washes and a laser-etched allover print with Calvin Klein’s monogram logo. Elsewhere, the collection includes vintage-inspired logo tees, striped shirts and dark-wash denim, paired with classic pieces like blazers, shirt dresses and a new rugby sweater.
Accompanying the campaign stills is a new video, capturing the musicians dancing to “Watch Me” by Biig Piig, showcasing their vibrant personalities.
Take a look at the new Calvin Klein Spring 2025 campaign and BTS above, with the new collection now available for purchase via Calvin Klein’s website.
In other campaign news, NUDE PROJECT celebrates the playful spirit of Brazil.
