Troye Sivan's Rave Glam Is Powered by Rabanne Makeup
The singer stars in the new “Eyephoria Rockstar” Mascara campaign, inspired by Paco Rabanne’s “unshakeable connection to music.”
If you could only bring one thing to dance to techno all night, would it be makeup, just like Troye Sivan? The Rabanne ambassador is starring in a campaign for the brand’s new “Eyephoria Rockstar” Mascara, which showcases the singer listening to trance with nothing but his lengthy lashes on.
Solving the age-old mascara dilemma of long-lasting wear and fallout, Rabanne’s new formula delivers up to 24 hours of performance. It’s also infused with nourishing berry and rice bran wax, boosting volume by up to 200% while providing curl and hold. Plus, if that wasn’t innovative enough, the mascara blends rich black and ultra-marine blue pigments, giving your lashes a dark, intense look.
The “Eyephoria Rockstar” Mascara is an ode to Paco Rabanne’s deep love of music. “Throughout the ’80s, Monsieur Rabanne pioneered Centre 57 and the nightclub, Black Sugar – two iconoclastic hubs of artistic expression for musicians to showcase their talent,” the brand said in a press statement. “More than venues, they were monuments to the changing cultural landscape of the time.” The music center and venue were near and dear to the late designer, as well as the Parisians who lived in the French capital at the time.
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The Rabanne “Eyephoria Rockstar” Mascara retails for $29 USD and is now available on the brand’s website.
For more beauty news, check out our coverage of Billie Eilish’s new fragrance launch, “Your Turn.”
