Mariacarla Boscono Stars in 7 For All Mankind's SS25 Campaign
Merging laid-back West Coast style with a hint of the unexpected.
Denim label 7 For All Mankind just dropped its new Spring/Summer 2025 campaign, starring Mariacarla Boscono and Mohamed Hassan. Lensed by Theo Liu, the campaign aims to champion the concept of self-expression and connection through striking visuals and playful poses.
“This season, we continue to celebrate the audacious spirit that defines 7 For All Mankind,” says Sacha Gomez de Zamora Ford, the brand’s global president. “This is more than a campaign; it’s an invitation to be unapologetically yourself and redefine what fashion can mean for today’s audiences,” he adds.
The collection itself favors clean lines and considered proportions, aiming to offer a selection of classic silhouettes with contemporary detailing. Playing with the art of layering, SS25 features a range of double denim, bleached washes and raw-edged distressing, leaning into the laid-back style of the West Coast. Merging nonchalant style with considered details like cut-outs and mixed metal hardware, the result is a contrasting collection of denim that is both polished and untamed.
Take a look at the new SS25 campaign above and head to the 7 For All Mankind website for a closer look at the collection styles.
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