Fashion

Cold Culture's SS25 Drop Is on Fire, Literally

The Spanish streetwear label is bringing the heat.

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Cold Culture's SS25 Drop Is on Fire, Literally

The Spanish streetwear label is bringing the heat.

Spanish streetwear label Cold Culture just dropped its new Spring/Summer 2025 collection, and it’s a hot one. Titled “Playing With Fire,” the new release swaps the classic lookbook for something a little more… fiery.

Captured amidst a backdrop of chaos, the collection campaign transports us to a junkyard where smoke fills the air and cars are on fire. Taking inspiration from firefighter calendars, the visuals see its models showcasing the new SS25 drop with instinct and attitude.

Evolving the brand’s distinctive visual language, the drop favors oversized logos, flashy colorways and baggy silhouettes, including graphic print flame jerseys and logo tees, which take inspiration from racing and motorsports. Elsewhere, classic jorts make an appearance, landing in hues of deep green, pinstriped black and “Bubblegum” pink. Completing the range is a selection of boxer-style shorts, inspired by the rise of sport and boxing aesthetics.

Take a look at the new campaign above and head to the Cold Culture website to shop SS25.

For more Spanish brands, check out the latest drop from Nude Project.

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