Netflix Is up Next To Integrate AI
The girls are not happy…
Just after Netflix confirms the return of Bridgerton for two new seasons, the streaming giant shares it’ll be adding AI to its platform, too.
According to details shared at Netflix Upfront 2025, the streaming giant will debut a “new modular framework for ad formats that leverages generative AI.” The move will tap your data to match you with the best ad experience for your taste.
However, not only do Netflix users not want ads – they seemingly hate AI, too. When commercials were introduced in 2022, it was done to provide a more cost-effective viewing experience. Now, it’s just a sore subject for all users.
netflix putting on ads right after the ‘ads’ scene in black mirror’s common people was some (genius) evil shit pic.twitter.com/z3Junly0eC
— sonia 🫦 (@soniaburrida) April 10, 2025
Nasir Kachroo/Nurphoto/Getty Images
@netflix really got commericals now. Every day this company strays further away from being how cool it used to be. Def never getting a subscription😂
— VillainRy🚀🏴☠️ (@Royal_Ryan_) March 19, 2025
“Can we stop normalizing AI?” one Netflix user tweeted.”Another added, “Just cancel the Netflix subscription and the problem will be solved.”
In the initial release, Netflix elaborated on its decision. “This will create a better, more relevant experience for our members and drive the best results. Reinhard unveiled the first capability with interactive midroll and pause formats that build custom advertising creative with added overlays, call to action, second screen buttons and more to serve the right ad to the right member at the right time.”
The new ad format will be available in 2026 in all ad-supported countries.
In other news, the girls are not happy about WNBA ticket prices.
