Weekday's SS25 Campaign Marks a Whole New Era
Bringing all its brands together under one roof.
Weekday just launched its Spring/Summer 2025 campaign, marking a new era for the brand. Transforming into “a creative multi-space destination,” the new release sees Weekday bring together the Monki and Cheap Monday brands, along with launching exclusive drops and a new second-hand offering.
Starring Weekday muses: Raya Martigny, Jolagreen23, Lennon Gallagher, Rose Gray and Tess McMillan, the launch campaign celebrates the brand’s new chapter and direction. Titled “Everything Now — Leave Nothing Unexpressed,” the campaign highlights youth culture in motion and encourages its community to switch moods, try new identities and embrace freedom.
“The new Weekday exists to inspire a generation that’s never static – and we’re here to give them the space, the brands, and the confidence to express who they want to be today. And to explore every version of who they might become tomorrow,” says Kim Holm, Managing Director at Weekday, in a press release.
Take a look at the new campaign above and head to the Weekday website to shop its game-changing offering.
For more fashion campaigns, check out the latest release from Spanish label Pepa Salazar.
