See Jisoo Travel Through Time for self-portrait FW25
Returning for the brand’s latest AI-generated campaign.
Jisoo is back with self-portrait for the fourth time, starring in the brand’s Fall/Winter 2025 campaign. Evolving the themes explored in the brand’s Pre-Fall collection campaign, the new release swaps the swinging sixties for an AI-envisioned future, taking things light years ahead.
Lensed once again by Drew Vickers, the new campaign sees Jisoo travel through uniquely designed cityscapes, developed through generative image-making. Captured in new pieces from the self-portrait FW25 collection, the visuals spotlight white lace minidresses, grey wool playsuit, belted knit leggings and a black boucle jacket, alongside a selection of micro and mini bags.
“There’s something so effortless about working with Jisoo because she doesn’t need to perform or overthink anything; she has a presence that draws people in,” said Han Chong, Founder and Creative Director of self-portrait, in a press release. “Each season, we’ve created a world around her and this campaign continues the story, taking it into a new dimension. Her community has been so engaged with everything we’ve done together, and I hope they’ll be excited by how the story has evolved across the two seasons,” he continues.
Adding to that, Jisoo says: “We shot both the pre-fall and autumn/winter campaigns on the same day, so it’s been interesting to see how Han and Drew imagined two completely different worlds from one shoot. Everything was filmed against a green screen, so watching the final images come to life has been so exciting. I love experimenting – this was my first time working with this kind of technology, and the result feels totally different from anything I’ve done before.”
Take a look at Jisoo in action for self-portrait FW25 above and head to the brand’s website for a closer look at the collection.
In other campaign news, Kendall Jenner returns for Prada.
