SKIMS Announces New Volleyball Intimates Partnership
Empowering women in sport, through fashion.
SKIMS and the renowned League One Volleyball (LOVB) just announced a new, intimate fashion partnership.
Sports and fashion are deep in their love affair right now and SKIMS is up next. According to the press release, Kim Kardashian‘s shapewear brand is the official plug for the women’s league’s loungewear, intimates and sleepwear.
Kardashian shared her excitement in a statement: “We’re excited to partner with League One Volleyball and to support the incredible community they’re building from youth players all the way to the professional stage.”
She continued, “Together, we look forward to inspiring confidence and empowering athletes at every level through innovative products, community activations, and storytelling that celebrates the athletes on and off the court.”
The partnership continues an ongoing trend amongst fashion and sport: stylish partnerships. The loungewear brand was the underwear partner for both the WNBA and NBA. SKIMS also launched a WNBA campaign in 2024 — before the hype even started. Recently, ROTATE announced its partnership with Denmark’s women’s football team. Most notably, however, the Spice Girls recently released a now sold out collaboration with Admiral Sports.
In other news, here’s your playbook to becoming a WNBA stylist. Elsewhere, fans are dying for FKA twigs’ DELUXUA.
