FARM Rio Is Dropping Custom Vacation Souvenirs
With destination-specific totes, caps and more sold at its new seasonal spaces.
FARM Rio is taking its bright Rio-born energy on a European holiday, dropping a limited-edition lineup of vacation merch across a newly launched circuit of seasonal resort shops. If you’re jetting off to spots like Ibiza, Saint-Tropez, Marbella, Capri or even the Hamptons this month, you can skip the generic airport gift shops for something way cooler.
With a focus on peak vacation mode, the label is introducing a line of collectible destination souvenirs. Each sun-drenched city will stock location-specific tote bags, baseball caps and a signature scarf customized with the name of the respective holiday destination. The product drop rolls out alongside immersive, sensory store builds decked out in natural textures, tropical patterns and a classic Brazilian yellow-and-green color scheme. To keep the beach vibe alive, the spaces are also hosting cultural pop-up events.
The first activation kicks off in Ibiza on June 20 at the Casa Jondal beach club, complete with fresh coconut water carts, banana ice lollies and traditional beach soccer classes. The brand is not only tapping into everyone’s obsession with kitchy souvenirs but also our love for capturing the perfect content for our Insta stories.
The custom souvenir pieces are now available exclusively at FARM Rio’s seasonal summer locations. Head to the brand’s website to find out more.
In other news, this is the Brazilian swimwear brand you need to get on your radar.
