Jo Malone London Spotlights Sisterhood in “English Pear” Campaign
Enlisting Georgia May and Lizzy Jagger as the global ambassadors of the hero collection.
Of all its fresh and fruity fragrances, Jo Malone London’s “English Pear” collection stands out as a cult classic. Featuring the floral “English Pear & Sweet Pea” scent as well as the lighter “English Pear & Freesia” edition, the range has come to evoke the feeling of traipsing in the British countryside, with the juicy-yet-delicate profiles lending themselves perfectly to the summer season.
In celebration of the timeless scents, the luxury fragrance and lifestyle brand recently enlisted Georgia May Jagger and Lizzy Jagger as the faces of the “English Pear” collection. Though they’re widely known as the daughters of Rolling Stones frontman Mick Jagger, the pair have gone on to become trailblazers in their own right, finding fame in modelling, beauty and women’s rights activism.
Their drive to carve out their own paths is what makes them the ultimate ambassadors of the two-part collection, embodying what the brand calls “two hearts, one perfect pair.” Despite having different characters, interests and temperaments, they are tied together by their inherent British sensibility, and more importantly, the special bond of sisterhood.
A new campaign captures Georgia May and Lizzy side-by-side, channeling their unique identities in the middle of rolling fields and orchards while dressed in flouncy frocks. As well as championing the individual profiles of the two fragrances, the visuals come together to create an enchanting portrait of their relationship.
In the latest installment of Bae or Nae, Hypebae catches up with the sisters to find out what festivals and pubs they will be visiting this summer with their go-to “English Pear” scents. Check out the full video below.
Shop the Jo Malone London “English Pear” collection on the brand’s website and global boutiques.
