PinkPantheress Is UGG's New It-Girl
Captured by fashion fave, Moni Haworth.
PinkPantheress and UGG is the collaboration we didn’t know we needed until right now. The British singer-songwriter, known for bringing back bedroom pop, is officially the new face of the brand, bringing her signature mix of soft introspection and cheeky wit to a series of dreamlike, pink-hued visuals.
Photographed by Moni Haworth, who’s worked with the likes of adidas, Y-3 and Petra Collins, and creatively directed by Ava Nirui, the campaign feels like a love letter to 90s print magazines. Pink is captured lounging in a fictionalized pink bedroom, leaning into the “it-girl” uniform of the moment: knee socks with sandals and tights layered under footwear.
While the fan-favorite Tazz mule makes a predictable appearance, the real stars are the trend-forward Spring arrivals. PinkPantheress gives her seal of approval to the Quill Ballet Sneaker and the GoldenGlow Embossed, blending high-fashion details with the lived-in comfort that UGG is known for.
Take a look at the artist in action above and head to the UGG website and its global retailers to shop the new styles.
In other news, Zendaya just co-created her first collection for On.
