Emi Jay and Olivia Jade Are Bringing the Fall Vibes
In a cozy new campaign inspired by the “Toasted Sugar” Dream Crème Hair Mask.
Emi Jay is expanding its Dream Crème lineup with a limited-edition “Toasted Sugar” hair mask, as part of the brand’s holiday collection. In honor of the launch, longtime fan Olivia Jade fronts the new campaign, shot inside a cozy cabin and built around the mask’s sweet scent profile.
The campaign itself follows the influencer settling into a quiet cabin getaway for the weekend, snuggled up during the cold weather. Meanwhile, her hair throughout maintains a glossy and smooth finish, highlighting the mask’s hydrating and smoothing benefits.
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The new Dream Crème “Toasted Sugar” Mask opens with notes of spun sugar and sweet vanilla, along with soft florals and creamy warmth before it settles into tonka bean, amber and delicate musk. Formulated with silk amino acids, shea butter and babassu oil, it’s said to hydrate, reduce frizz, add shine and increase manageability across all hair types and textures.
Dream Crème “Toasted Sugar” retails for $48 USD and is available for purchase on the brand’s website.
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