Yoonchae Takes on Aritzia's Super Puff
Starring in the brand’s latest campaign.
The weather might be unpredictable, but Yoonchae isn’t letting it get in the way. The KATSEYE star fronts Aritzia’s latest Super Puff campaign, bringing her unfazed energy to one of the brand’s most recognizable pieces.
Titled “Get Caught in the Moment. Not The Weather,” the campaign puts the focus on getting out there, whatever the forecast might have in store. Yoonchae takes the Super Puff through her day, showing off the outerwear piece’s ability to move between plans, places and moods without compromising on style.
Now available across a growing range of silhouettes, colors and fabrics, the Super Puff has become a cold-weather staple since its debut. The latest campaign plays with that versatility, positioning the puffer as something that can keep up with whatever the day brings rather than something you simply throw on when temperatures drop.
“I loved getting to style it in a way that feels true to me,” Yoonchae shared. “It’s cool to take something so recognizable and make it feel completely your own.” Fresh off KATSEYE’s rise to global pop status, the 18-year-old brings the same confident energy to Aritzia’s winter wardrobe, proving that a little bad weather doesn’t have to mean cancelling your plans.
Yoonchae’s Super Puff picks are ready to take on whatever the forecast throws your way, so head to the brand’s website to shop the look.
In other news, check out all the trends we spotted on the SS27 runways.
