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Our Favorite Shows From London Fashion Week SS27

From Keburia’s political opener to eBay’s live-shopping runway.

Our Favorite Shows From London Fashion Week SS27

From Keburia’s political opener to eBay’s live-shopping runway.

After a packed New York Fashion Week with plenty of energy and chaos, the fashion crowd landed in London. Known for its unruly creative spirit and ability to turn the unexpected into a runway moment, the British capital has once again become a playground for emerging talent, established names and designers who aren’t particularly interested in playing by the rules.

This season, the schedule came with a few notable returns. McQueen was back in the big smoke under Seán McGirr, Mulberry returned with Christopher Kane at the helm and KNWLS made its way back to the city after a brief cameo in Milan last season. Meanwhile, the city’s regular fixtures kept things interesting, with KEBURIA opening the week with a politically charged statement and H&M bringing some major celebrity power from day one.

From statement-making collections to the details that deserve a closer look, here’s our curated edit of the shows and moments defining London Fashion Week SS27.

KEBURIA

London Fashion Week, ss27, fashion, runways, models, clothes, natasha zinko, keburia, mcqueen, mulberry For SS27, KEBURIA brought its rule-breaking approach to menswear for the first time, with the opening look featuring a model walking down the runway with a guitar on his back, with the phrase “Hope you burn Putin” painted in red on the back. A strong opener from a brand always interested in pushing the boundaries. For the rest of the collection, precise tailoring was offset by exaggerated proportions, from sharp shoulders and architectural collars to oversized pockets and barely-there shorts. Drawing on the British countryside, equestrian codes and Western detailing, the collection mixed washed canvas and metallic tweed with custom jacquards and plenty of fringing (on everything from skirts to bags). We also saw the brand’s familiar nautical references embellished, giving the collection its signature theatrical edge.

Francesca Lake

London Fashion Week, ss27, fashion, runways, models, clothes, natasha zinko, keburia, mcqueen, mulberry NEWGEN London-based, Kingston-born artist and designer Francesca Lake brought her Jamaican heritage to the forefront of fashion week, exploring untold cultural stories through her garment construction. For SS27, the collection was titled “Wake the Town” and was inspired by masquerades and processions in Jamaica, with the lineup featuring huge hoop skirts with pillows attached, winged collars and plenty of intricate beaded moments.

MITHRIDATE

London Fashion Week, ss27, fashion, runways, models, clothes, natasha zinko, keburia, mcqueen, mulberry Daniel Fletcher returned to London Fashion Week for Mithridate‘s SS27 showcase, taking inspiration from the world of the New Romantics and their rebellious era of the 1980s. Attempting to recreate the unique creativity that a strict door policy brought, this season merged androgyny with flamboyance and everything in between. Pairing restrictive corsets with playful tutus, oversized rugby tops with underwear and military uniforms with mini skirts and stockings.

eBay

London Fashion Week, ss27, fashion, runways, models, clothes, natasha zinko, keburia, mcqueen, mulberry
Taking us back to the days of shopping channels and making it fashion week, eBay had one of the most interactive shows of the season, and it’s only been a day. The annual ‘Endless Runway’ this time featured the wardrobes of London’s coolest creatives, like Adwoa Aboah, Harry Lambert and Isabella Burley and as models walked, guests were able to shop their pre-loved looks instantly. The same went for viewers at home, who could join the livestream with the click of a button, have their comments featured on the big screen at the show and shop the same looks.

Petra Fagerström

London Fashion Week, ss27, fashion, runways, models, clothes, natasha zinko, keburia, mcqueen, mulberry Petra Fagerström presented her fourth collection, “Swedish Summer,” as part of the British Fashion Council’s NEWGEN initiative, exploring the tension between conservative dress and female sexuality. Drawing on ’40s and ’50s couture, the Swedish designer reworked familiar wardrobe staples through her signature “glitching” technique, distorting structured silhouettes with unexpected constructions, leather and handmade details. A trench coat inspired by an AI-generated error opened to reveal a floral-embroidered leather body, while lenticular pleating transformed tweed-like tailoring into lingerie and lace through movement. The collection also introduced the label’s first bag, created in collaboration with Eden Tan’s ETMFG.

AGRO Studio

London Fashion Week, ss27, fashion, runways, models, clothes, natasha zinko, keburia, mcqueen, mulberry AGRO Studio was pretty in purple for its SS27 collection, titled “Glass Body.” Various shades of lavender and dark plum traced the runway through a mix of peplums, panniers, crinolines and fishtails. The standout looks of the collection arrived near the end of the runway, where voluminous low-waist skirts were paired with suede thigh-high boots and lightweight belts. The references from the show, as explained in the press notes, were pulled from historical dress, ballet, equestrian wear and ’80s sportswear. AGRO Studio has spent its time so far dressing a tight circle of celebrity clients, including KATSEYE and Tems in fully custom pieces. Now, the label is finally opening up its ready-to-wear line, letting more people in on the fantasy it’s built its name on.

Susan Fang

London Fashion Week, ss27, fashion, runways, models, clothes, natasha zinko, keburia, mcqueen, mulberry

Susan Fang explored the blurred line between fantasy and reality for SS27 with “AIR ILLUSION.” Returning to the Barbican, this season she staged the show outdoors, where models walked around small pools of water and silver balloon sculptures. In typical Fang style, the collection translated its themes through transparent layers, optical-illusion prints and sculptural silhouettes, reworking the qipao into a sheer “bubble” form and turning broken porcelain and jade into intricate embellishments. Traditional Chinese ceramics informed a palette of blue, white, mint and peach, while 3D printing techniques brought geometric shapes together in three-dimensional constructions. Elsewhere, the designer debuted her collaboration with Crocs, creating the floral-covered Echo Blume, alongside 3D-printed accessories developed with Bambu Lab.

KNWLS

London Fashion Week, ss27, fashion, runways, models, clothes, natasha zinko, keburia, mcqueen, mulberry

KNWLS took us to South London to explore the idea of “coming undone” with “Chambre Close,” loosening its signature femme-fatale codes without losing their precision. Gabardine wrap skirts, torn lace, slumped jersey and tangled chains appeared to unravel across the body, held together by invisible wire and phantom tulle to create the illusion of effortless disarray. Drawing on Bettina Rheims’ photography, exposure became a form of self-reclamation, with cropped trenches, lace camisoles and sheer slips revealing the body on the wearer’s own terms. A playful palette of pearlescent taupes, ochres, khakis and lurid greens, blues and mauves added another layer of rebellion, while crushed leather roses brought a delicate touch to the collection’s tougher silhouettes. This was a newer, softer KNWLS.

Fashion East

London Fashion Week, ss27, fashion, runways, models, clothes, natasha zinko, keburia, mcqueen, mulberry

Fashion East‘s SS27 lineup brought back Jacek Gleba and GOYAGOMA‘s Traiceline Pratt, and welcomed Mé Mé as a newcomer. Mé Mé’s Fashion East debut, Méstaurant à Mouches, turns ’80s Hong Kong street life into fabric, brought to life in satin skirts, tiny black hat trails and layers of pastel. Traicelene Pratt’s return for GOYAGOMA’s sophomore season saw Bahamian workwear reworked into luxury, with mechanic uniforms as wool jumpsuits, polos reimagined in open-weave knits and hand-beaded gowns alongside a Dr. Martens collab. Elsewhere, Jacek Gleba’s SS27 collection treated holidays as a loophole, that gap where gender’s old rules go slack with beach pyjamas and shirts billowing loose.

YAKU

London Fashion Week, ss27, fashion, runways, models, clothes, natasha zinko, keburia, mcqueen, mulberry
YAKU’s SS27 runway show had an energy that’s not always found at fashion week. There was dancing, cheering, audience interaction and perhaps most notably, the whole backstage team took their final bow along with the models and designer, wearing T-shirts printed with “Greatest Team” on the back. Beyond this, the whole show in itself felt like a celebration. For the eighth chapter of “The Possible Family Reunion in RPG Space,” the collection was a literal ode to storytelling and memories, with the setting being the humble barbecue. Grandad, siblings, dancing friends and spotting your mom with a cigarette for the first time… these were all collective memories that many of us can relate to and that were translated through the runway. YAKU transformed these familiar family archetypes and domestic rituals into a world that felt part folklore, part fantasy. The collection ultimately celebrated the universal moments hidden within all our personal histories.

Lovebirds

London Fashion Week, ss27, fashion, runways, models, clothes, natasha zinko, keburia, mcqueen, mulberry Titled “India: IYKYK,” Lovebirds’ debut showcase aimed to interrogate the one-sided version of India that’s often presented to us, one drenched in “marigolds and spices and elephants,” and instead celebrate what it actually is for the people who call it home. Showcasing Indian craftsmanship through a contemporary lens, the collection revolved around the use of “Chintz” fabric, along with vibrant colorways and expressive silhouettes.

Burberry

London Fashion Week, ss27, fashion, runways, models, clothes, natasha zinko, keburia, mcqueen, mulberry Daniel Lee’s Summer 2027 collection for Burberry transported guests to the Chelsea College of Arts in South West London. As with all Burberry show locations, the venue subtly hinted at the collection that followed: a collection celebrating British textile artist Celia Birtwell. Her era-defining prints of the ’60s and ’70s served as this season’s inspiration, transforming Burberry’s signature silhouettes into joyful canvases of artistic expression. Adding to this season’s intrigue was a runway debut by British rapper and friend of the brand, Central Cee.

R&M Leathers

London Fashion Week, ss27, fashion, runways, models, clothes, natasha zinko, keburia, mcqueen, mulberry

R&M Leathers made its London Fashion Week debut with “Miss Leathers,” a theatrical tribute to the ghosts of old-school Times Square. Presented alongside Pornhub, the show transformed a peep-show-inspired set into a surreal beauty pageant, with models dressed in slimline leather bodices, corseted busts, high-cut bodysuits and crystal-studded pieces. Drawing on the leather bars, peep shows and neon-soaked excess of 42nd Street, the collection twisted familiar archetypes including showgirls, brides and Bavarian maids through ostrich feathers, leather roses and flyaway veils, offering a playful take on a disappearing subculture.

Yuhan Wang

London Fashion Week, ss27, fashion, runways, models, clothes, natasha zinko, keburia, mcqueen, mulberry

Yuhan Wang unveiled her SS27 collection titled “Sweet Nightmare,” translating the surreal boundary between sleep and waking into wearable form. The London-based designer grounded her latest outing in the intimacy of private quarters, subverting domestic sleep garments through unexpected fabric pairings and displaced vanity hardware. Elsewhere, baby-doll silhouettes expand outward using structural mesh and airy tulle paneling. Hardware and accessories underwent similar transformations throughout the range. Powder compacts, miniature mirrors and makeup blush cases were repurposed into structured bags and dangling charms.

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