June Ambrose Is the Creative Director of PUMA — And of Her Own Life
Fashion

June Ambrose Is the Creative Director of PUMA — And of Her Own Life

The living fashion legend debuts her “High Court” collection.

Female Creatives Wear G-Dragon's PEACEMINUSONE x Nike Kwondo1
Footwear

Female Creatives Wear G-Dragon's PEACEMINUSONE x Nike Kwondo1

Presented by Nike
We speak with Korean artists about the sneaker and how its design philosophy shows through their individual work.

How Blumarine, the Iconic Y2K Label, Returned to the Fashion Spotlight
Fashion

How Blumarine, the Iconic Y2K Label, Returned to the Fashion Spotlight

Nicola Brognano has transformed the Italian house into one of the industry’s hottest brands.

Behind the Atelier: Will Shott on Revolutionizing Classic Designs for His Genderless Jewelry Brand
Fashion

Behind the Atelier: Will Shott on Revolutionizing Classic Designs for His Genderless Jewelry Brand

The New York-based fine jewelry designer offers an inside look at his design space.

Nnena, the Nigerian Nightmare — More Like an Ethereal Addition to Music
Music

Nnena, the Nigerian Nightmare — More Like an Ethereal Addition to Music

The Ohio femcee is having a whole lotta “Fun” while moving through the industry.

With Nike, Parris Goebel Expands the Definition of Sport
Culture Sports

With Nike, Parris Goebel Expands the Definition of Sport

For the star choreographer, dancers are athletes too.

Baes With Kicks: Gia Seo
Footwear

Baes With Kicks: Gia Seo

We talk to the self-proclaimed “sockfluencer” about her favorite sneakers.

Singer-Songwriter Karencici Produces an Exclusive Track for HYPEBAE
Music

Singer-Songwriter Karencici Produces an Exclusive Track for HYPEBAE

The Chinese creative challenges herself to make a song in one hour.

Meet Lauren Ridloff, the Actor Who Plays Marvel's First Deaf Superhero in 'Eternals'
Film & TV

Meet Lauren Ridloff, the Actor Who Plays Marvel's First Deaf Superhero in 'Eternals'

She shares her favorite moments on set portraying Makkari.

For Ariana Grande, Creating r.e.m. beauty Is Like Perfecting a Song
Beauty

For Ariana Grande, Creating r.e.m. beauty Is Like Perfecting a Song

The hit-making singer talks to HYPEBAE about venturing into makeup.

Kiitan Akinniranye on Celebrating Black Beauty Through Her Brand Atarah Avenue
Beauty

Kiitan Akinniranye on Celebrating Black Beauty Through Her Brand Atarah Avenue

The digital creator talks diversity and breaking down beauty standards.

Make Some Noise for NCT 127
Music

Make Some Noise for NCT 127

The K-pop group returns with a new repackaged album, ‘Favorite.’

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