Beauty

Shiseido Drops New "POP" Eye Collection

Bold eyeshadow singles for the ultimate smokey eye.

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Shiseido Drops New "POP" Eye Collection

Bold eyeshadow singles for the ultimate smokey eye.

Shiseido has returned with a new collection dedicated to the eyes. Dubbed “POP,” the range consists of eyeshadow singles and makeup brushes for you to create the perfect eye look this season.

Available in 18 bold shades, the POP PowderGel Eye Shadow singles feature hybrid powder-gel technology that provides silky-smooth texture and application. Apply your shadow with the Hanen Fude Eye Shading Brush, which creates the ultimate smokey eye with a rounded edge. The Katana Fude Eye Lining Brush comes with a triangular-shaped handle for a comfortable, ergonomic grip, allowing you to create precise lines with the brush’s unique diagonal taper.

Take a closer look at the campaign above starring Hunter Schafer. Shiseido’s “POP” eye collection is now available online.

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