Culture

Adriana Lima Is Announced as PUMA's Newest Ambassador

She joins Selena Gomez.

By
2,654 Hypes

Adriana Lima Is Announced as PUMA's Newest Ambassador

She joins Selena Gomez.

Today Adriana Lima was officially announced as one of PUMA‘s latest ambassadors. The international supermodel is one of the most recognized faces in the modeling industry, rising to fame in the ’90s. She has participated in Victoria’s Secret fashion shows since 1999. Lima is set to hit the ground running and represent the brand in new global marketing campaigns within the coming months.

In an official statement, she shares her thoughts on the announcement:

“Supporting, encouraging and empowering women is important to me; this is one of the reasons I wanted to partner with PUMA. They’ve worked so hard to encourage women to be themselves and to show them that by working hard, you can accomplish anything. People have seen me on runways and magazine covers – with this new partnership with PUMA, I want to share my personal training journey and what it takes for me to achieve a healthy balanced life.”

Joining the likes of Selena Gomez and Cara Delevingne Lima offers a refreshing fashion-forward perspective for the global brand. If you scroll through her Instagram, it’s filled with posts featuring workout clips, her love for boxing and more. In addition, according to an official press release, by joining the PUMA roster, she sheds light on the brand’s recognition of the “grace” and “confidence,” of women.

Stay tuned here as more news emerges. In related news, take a look at the recently released PUMA Muse Maia Street 2.

Read Full Article
Share this article

What to Read Next

Dior Beauty Announces Aesthetician Sean Garrette as New Brand Ambassador
Beauty

Dior Beauty Announces Aesthetician Sean Garrette as New Brand Ambassador

The former Fenty Beauty ambassador takes on a new title.
526 Hypes

Indya Moore Redefines Beauty Standards as YSL's New Ambassador
Beauty

Indya Moore Redefines Beauty Standards as YSL's New Ambassador

Kicking off a campaign series premiering the new Lash Clash Mascara.
663 Hypes

5 Celebrities Who Chose Celibacy Before It Was a Trend
Sex & Dating

5 Celebrities Who Chose Celibacy Before It Was a Trend

Because everyone has a right to choose.
11,033 Hypes


Jo Malone Taps Adwoa Aboah As Its New Global Ambassador
Beauty

Jo Malone Taps Adwoa Aboah As Its New Global Ambassador

The mental health advocate and model is the face of its new fragrance.
579 Hypes

Cheap Monday's Latest C/O Capsule Collection Is Environmentally-Friendly
Fashion

Cheap Monday's Latest C/O Capsule Collection Is Environmentally-Friendly

Featuring on-trend fall staples.
1,801 Hypes

Jordan Brand Debuts Its 2018 Women's Holiday Collection
Footwear

Jordan Brand Debuts Its 2018 Women's Holiday Collection

Featuring the Air Jordan 1 Rookie of the Year.
2,603 Hypes



These Are the Best Dressed Celebrities at Paris Fashion Week
Fashion 

These Are the Best Dressed Celebrities at Paris Fashion Week

Including Cardi B, Jorja Smith, Bella Hadid and more.
5,467 Hypes

Demna Gvasalia Nails Millenial-Friendly Tailoring For Balenciaga's SS19
Fashion

Demna Gvasalia Nails Millenial-Friendly Tailoring For Balenciaga's SS19

Filled with colorful suiting options and chic separates.
1,409 Hypes

Take an Exclusive Look at Ahreum Ahn's First Self-Directed Shoot for Louis Vuitton
Fashion

Take an Exclusive Look at Ahreum Ahn's First Self-Directed Shoot for Louis Vuitton

The South Korean model gives us the lowdown on her latest project.
2,346 Hypes


The New Dior Saddle Bag Is Bold and Beaded
Fashion 

The New Dior Saddle Bag Is Bold and Beaded

An iconic revival.
3,166 Hypes


More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.