Today Adriana Lima was officially announced as one of PUMA‘s latest ambassadors. The international supermodel is one of the most recognized faces in the modeling industry, rising to fame in the ’90s. She has participated in Victoria’s Secret fashion shows since 1999. Lima is set to hit the ground running and represent the brand in new global marketing campaigns within the coming months.
In an official statement, she shares her thoughts on the announcement:
“Supporting, encouraging and empowering women is important to me; this is one of the reasons I wanted to partner with PUMA. They’ve worked so hard to encourage women to be themselves and to show them that by working hard, you can accomplish anything. People have seen me on runways and magazine covers – with this new partnership with PUMA, I want to share my personal training journey and what it takes for me to achieve a healthy balanced life.”
Joining the likes of Selena Gomez and Cara Delevingne Lima offers a refreshing fashion-forward perspective for the global brand. If you scroll through her Instagram, it’s filled with posts featuring workout clips, her love for boxing and more. In addition, according to an official press release, by joining the PUMA roster, she sheds light on the brand’s recognition of the “grace” and “confidence,” of women.
Stay tuned here as more news emerges. In related news, take a look at the recently released PUMA Muse Maia Street 2.