Culture

Gudetama Is Fujifilm's New Friend on the Cutest Instant Camera Ever

It’s a lazy egg.

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Fujifilm‘s Instax Mini 8 is an instant camera signature, known by its quick and easy nature. The camera had previously collaborated on a Minions-inspired iteration and returns with a Sanrio pal, Gudetama the lazy egg.

The camera is complete with an egg shell-white upper and topped with yolk-yellow around the lens. Gudetama makes its appearance in an cracked and uncracked shape, while his signature butt crack graces the reverse. The egg is back with his usual antics, morosely uttering out “my back!”

Pick up the limited-edition instant camera at Urban Outfitters priced out at $98 USD. Be sure to also check out the new Fujifilm Instax SQUARE SQ6 that could be releasing in “Rose Gold” soon.

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