Au revior, Céline — the French luxury brand is now Celine, a decision made by Hedi Slimane. On Sunday (September 2), the new artistic, creative and image director cleaned out the label’s Instagram account completely, replacing images under Phoebe Philo‘s reign with three new posts that announce the change of the brand’s logo.
Delving deep into the archives, the updated logo is said to be an homage to the original Celine logo from the 1960s, and features modernist typography from the 1930s. Not only has the accent on the E been removed, the spacing between each letter has also been tightened, giving the logo an overall condensed look.
The layout of Celine’s official website has also been altered and now sees a countdown to Slimane’s first runway presentation for the fashion house, which will be held on September 28 during Paris Fashion Week.
THE NEW LOGO HAS BEEN DIRECTLY INSPIRED BY THE ORIGINAL, HISTORICAL, VERSION THAT EXISTED IN THE 1960’S.⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ THE MODERNIST TYPOGRAPHY USED DATES FROM THE 1930’S. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ THE ACCENT ON THE “E” HAS BEEN REMOVED TO ENABLE A SIMPLIFIED AND MORE BALANCED PROPORTION, EVOKING THE CELINE COLLECTIONS OF THE 1960’S WHERE THE ACCENT WASN’T USED OFTEN. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ THE SPACING BETWEEN THE LETTERS HAS BEEN BALANCED OUT AND THE LETTERS HAVE BEEN BROUGHT CLOSER TOGETHER. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ THE 1960’S VERSION OF THE LOGO INCLUDING THE WORD “PARIS”, WILL BE REINSTATED WITHIN THE CLOTHING AND ON PACKAGING, HOWEVER “PARIS” WILL NOT APPEAR BENEATH THE LOGO ON CAMPAIGNS. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ #CELINEBYHEDISLIMANE