Hedi Slimane Just Wiped out Céline's Instagram and Unveiled a New Logo

The accent on the E is gone.

By //Fashion

Au revior, Céline — the French luxury brand is now Celine, a decision made by Hedi Slimane. On Sunday (September 2), the new artistic, creative and image director cleaned out the label’s Instagram account completely, replacing images under Phoebe Philo‘s reign with three new posts that announce the change of the brand’s logo.

Delving deep into the archives, the updated logo is said to be an homage to the original Celine logo from the 1960s, and features modernist typography from the 1930s. Not only has the accent on the E been removed, the spacing between each letter has also been tightened, giving the logo an overall condensed look.

The reveal of the brand’s new logo came shortly after Slimane unveiled his first handbag for Celine, as seen recently on the arm of the designer’s huge supporter and friend, Lady Gaga.

The layout of Celine’s official website has also been altered and now sees a countdown to Slimane’s first runway presentation for the fashion house, which will be held on September 28 during Paris Fashion Week.

THE NEW LOGO HAS BEEN DIRECTLY INSPIRED BY THE ORIGINAL, HISTORICAL, VERSION THAT EXISTED IN THE 1960’S.⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ THE MODERNIST TYPOGRAPHY USED DATES FROM THE 1930’S. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ THE ACCENT ON THE “E” HAS BEEN REMOVED TO ENABLE A SIMPLIFIED AND MORE BALANCED PROPORTION, EVOKING THE CELINE COLLECTIONS OF THE 1960’S WHERE THE ACCENT WASN’T USED OFTEN. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ THE SPACING BETWEEN THE LETTERS HAS BEEN BALANCED OUT AND THE LETTERS HAVE BEEN BROUGHT CLOSER TOGETHER. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ THE 1960’S VERSION OF THE LOGO INCLUDING THE WORD “PARIS”, WILL BE REINSTATED WITHIN THE CLOTHING AND ON PACKAGING, HOWEVER “PARIS” WILL NOT APPEAR BENEATH THE LOGO ON CAMPAIGNS. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ #CELINEBYHEDISLIMANE

A post shared by CELINE (@celine) on

Read Full Article
InstagramHedi SlimaneCeline

You may also like

Burberry Has Unveiled a Brand New Monogram and Logo
Fashion

Burberry Has Unveiled a Brand New Monogram and Logo

Riccardo Tisci’s latest update.
991 Hypes
UPDATE: Celine Unveils Teaser Portraits for Hedi Slimane's Debut Collection
Fashion

UPDATE: Celine Unveils Teaser Portraits for Hedi Slimane's Debut Collection

Directly following the fashion house’s New York City truck ads.
681 Hypes
Did Bella Hadid Just Tease a New Collaboration?
Fashion

Did Bella Hadid Just Tease a New Collaboration?

Possibly shown on Instagram.
910 Hypes
Rihanna Just Created a Savage X Fenty Instagram Account
Entertainment

Rihanna Just Created a Savage X Fenty Instagram Account

WHAT DOES IT ALL MEAN?!
2,008 Hypes
adidas Originals Just Unveiled a Whole New Line of Dusky Pink Essentials
Fashion

adidas Originals Just Unveiled a Whole New Line of Dusky Pink Essentials

T-shirts, dresses, backpacks and more.
20,656 Hypes
Instagram's New Interactive Questions Sticker Just Launched
Entertainment

Instagram's New Interactive Questions Sticker Just Launched

Following up on its new “Music” feature.
937 Hypes

What to Read Next

The BAE Bulletin: Here's When & Where to Cop This Week's Hottest Releases
Footwear 

The BAE Bulletin: Here's When & Where to Cop This Week's Hottest Releases

Do you plan on grabbing Kylie’s pink Falcon?
4,770 Hypes

The adidas Originals Continental 80 Cools Down in "Aero Blue"
Footwear

The adidas Originals Continental 80 Cools Down in "Aero Blue"

Cop or drop?
1,034 Hypes

Rowing Blazers' FW18 Lookbook Is Inspired by Vintage Ralph Lauren Ads
Fashion

Rowing Blazers' FW18 Lookbook Is Inspired by Vintage Ralph Lauren Ads

Preppy meets streetwear.
1,299 Hypes


Shimmer All Night with Marc Jacobs Beauty's New See-Quins Glam Glitter Eyeshadow
Beauty

Shimmer All Night with Marc Jacobs Beauty's New See-Quins Glam Glitter Eyeshadow

As seen in the designer’s FW18 runway show.
475 Hypes

Drake's 'Scorpion' Pop-Up Store is Coming to SSENSE MONTRÉAL with an Exclusive Collection
Fashion

Drake's 'Scorpion' Pop-Up Store is Coming to SSENSE MONTRÉAL with an Exclusive Collection

As well as an after-party with a DJ set by Lunice.
1,230 Hypes

KENZO Is Switching To See-Now Buy-Now Next Season
Fashion

KENZO Is Switching To See-Now Buy-Now Next Season

The brand will not present at the upcoming Paris Fashion Week.
594 Hypes

More ▾