Fashion

Hedi Slimane Just Wiped out Céline's Instagram and Unveiled a New Logo

The accent on the E is gone.

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82,868 Hypes

Hedi Slimane Just Wiped out Céline's Instagram and Unveiled a New Logo

The accent on the E is gone.

Au revior, Céline — the French luxury brand is now Celine, a decision made by Hedi Slimane. On Sunday (September 2), the new artistic, creative and image director cleaned out the label’s Instagram account completely, replacing images under Phoebe Philo‘s reign with three new posts that announce the change of the brand’s logo.

Delving deep into the archives, the updated logo is said to be an homage to the original Celine logo from the 1960s, and features modernist typography from the 1930s. Not only has the accent on the E been removed, the spacing between each letter has also been tightened, giving the logo an overall condensed look.

The reveal of the brand’s new logo came shortly after Slimane unveiled his first handbag for Celine, as seen recently on the arm of the designer’s huge supporter and friend, Lady Gaga.

The layout of Celine’s official website has also been altered and now sees a countdown to Slimane’s first runway presentation for the fashion house, which will be held on September 28 during Paris Fashion Week.

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