8 Brands That Are Giving Back This Breast Cancer Awareness Month

Fashion and beauty for a good cause.

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With the arrival of October comes the launch of the annual international health campaign Breast Cancer Awareness Month. There are multiple organizations that promote the cause by collaborating with brands along with influencers raising awareness on their social media accounts.

For those who would like to show their support for the campaign, we’ve rounded up a list of brands that are giving back this year. From Rihanna‘s Savage X Fenty collection benefiting the Clara Lionel Foundation (CLF) to The Estée Lauder Companies’ limited-edition “Pink Ribbon” products for the Breast Cancer Research Foundation, find out how companies in the fashion and beauty industries are contributing to the research, awareness and prevention of breast cancer.

While you’re here, read about how areola tattoos help breast cancer survivors reconnect with their bodies.


Haircare brand Amika has launched a special edition of its bestselling Perk Up Dry Shampoo. $2 USD from each purchase of the product will go to the brand’s longtime charity partner, HairToStay, an organization dedicated to providing cancer patients with affordable scalp cooling treatments.

Cult Gaia

Cult Gaia founder and designer Jasmin Larian has created a five-piece collection for Breast Cancer Awareness Month. Featuring pastel pink and a paisley print, the capsule includes the label’s signature Nano Acrylic Ark Bag, Maya Sandals, Tallulah Earrings, a Turband and Face Mask, ranging from $5 to $298 USD. The brand will donate 70 percent of its profits from the collection through December to the Women’s Cancer Research Fund. Additionally, Cult Gaia will allocate some turbands and face masks to two local hospitals in Los Angeles.

The Estée Lauder Companies

The Estée Lauder Companies’ Breast Cancer Campaign theme for this year is: “It’s more than a ribbon. It unites us.” In celebration of the campaign’s 28th anniversary, brands under the company including Bobbi Brown, Clinique, Estée Lauder, GLAMGLOW, Jo Malone and La Mer have launched their limited-edition “Pink Ribbon” products. Proceeds will go to the Breast Cancer Research Foundation.


This year, ghd and Keep A Breast Foundation have invited 11 breast cancer survivors to share their stories for their Breast Cancer Awareness Month campaign, encouraging women to test early for the disease. In addition to the initiative, the haircare label has released its “Take Control Now” collection featuring its Platinum+ Hair Styler, Hair Styler and Hair Dryer in “Powder Pink.”$10 USD will be donated from each sale to Keep A Breast.

Naked Cashmere

In support of Breast Cancer Awareness Month, Naked Cashmere has dropped its “Love” collection made of 100 percent cashmere. A donation of up to $50 USD will go to the Breast Cancer Research Foundation for every purchase of the scarves, sweater, slippers, socks, water bottle, beanie and gloves.

Ralph Lauren

To commemorate its Pink Pony campaign‘s 20th anniversary, Ralph Lauren has launched the “Pink Pony” collection available in men’s, women’s and children’s sizes. The range features the Love Langage tee in over 20 languages, Live/Love graphic T-shirt and other classic styles in pink, navy, white and gray. The designer will donate 25 percent of the collection’s proceeds and 100 percent of the earnings from the Live/Love graphic tee to an international network of cancer organizations.

Savage X Fenty

Savage X Fenty’s latest lingerie campaign highlights the stories of three breast cancer survivors – CayatanitaEricka and Nykia – who were diagnosed with aggressive forms of the illness. With a focus on the Black community, an underrepresented group in the healthcare system, the initiative aims to support and educate those who are in similar situations as the campaign’s stars. The Rihanna-helmed label has also released an array of intimates where a portion of the net proceeds will be donated to the Clara Lionel Foundation. Savage X Fenty will also contribute up to $250,000 USD from the sale of its October and November collections to the CLF.


In collaboration with chemotherapist and clinical oncologist Anna Khmel, Sleeper released an educational video on YouTube earlier this month that debunks common myths associated with breast cancer. To help further spread awareness, the brand has also launched a charity campaign. For the entire month of October, customers can enjoy 30 percent off all of its pink clothes. 20 percent of all sales will be donated to a Ukrainian charitable foundation called KVITNA.

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