14 Brands That Are Giving Back For Breast Cancer Awareness Month

Fashion and beauty for a good cause.

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With the arrival of October comes the launch of the annual international health campaign Breast Cancer Awareness Month. There are multiple organizations that promote the cause by collaborating with brands along with influencers raising awareness on their social media accounts.

If you’d like to show your support and contribute to a foundation or two, we’ve rounded up a list of brands that are giving back this year. From Rihanna‘s Savage X Fenty collaboration with the Clara Lionel Foundation to Estée Lauder‘s Pink Perfection Lipstick Set for the Breast Cancer Research Foundation, find out how companies in the fashion, beauty and food industries are contributing to the research, awareness and prevention of breast cancer.

While you’re here, read how areola tattoos help breast cancer survivors reconnect with their bodies.


In collaboration with Breast Cancer Prevention Partners (BCPP), Biossance has paired its brightening facial oil and new vegan lip balm in a limited-edition kit. The Squalane + Vitamin C Rose Oil gives you a healthy-looking glow while the Squalane + Rose Vegan Lip Balm delivers long-lasting hydration and fuller-looking lips. The kit retails for $72 USD which you can purchase on Biossance’s website.


For breast cancer awareness month, Clinique has released a limited-edition Dramatically Different Moisturizing Lotion+ with a Pink Ribbon key charm. With every product purchased, the beauty company will donate $10 USD to the Breast Cancer Research Foundation.

In addition, the brand is also challenging consumers to take their makeup off and post a photo or video of it to Instagram in their #TakeofftheDayChallenge. For each post, the brand will also donate $10 USD to the foundation.

Savage X Fenty 

Savage X Fenty and the Clara Lionel Foundation (CLF) have teamed up to celebrate Thrivers, a lesser-known group of young women living with aggressive forms of breast cancer. Every purchase of the brand’s limited-edition Savage X Thrivers Xtra VIP Box ($59.95 USD) or its lacey, lovely and effortlessly pink lingerie styles will help fund critical research and support for Thrivers. For more information, head on over to savagex.com/sxfthrivers.


Apparel and footwear brand HUF partners with Keep A Breast Foundation for a four-piece collection featuring a one-of-a-kind watercolor-inspired tie-dye fleece hoodie, graphics-heavy shorts, a long sleeve tee and jacquard knit socks. HUF is contributing 100 percent of the proceeds from the line which is now available at HUF’s flagship stores and website.

Naked Cashmere

Naked Cashmere has teamed up with the Breast Cancer Research Foundation (BCRF) for the “Love” collection. The newest addition to the line includes a luxurious sweater designed by model and actress, Carolyn Murphy. All products from the range are rendered in 100 percent cashmere which is available exclusively at nakedcashmere.com.

Sneaker Room and Nike

Sneaker Room and Nike partner up with CoppaFeel! in honor of Breast Cancer Awareness Month. The collaborative range arrives in three colorways and is only available in limited quantities with all proceeds donated to the Jersey City Medical Center. The React Element 87 SR QS will be available in pink, white and black, each limited to 525, 126 and 63 pairs respectively. You can now cop the sneaker at Sneaker Room’s 410 Central Ave, Jersey City location and the online store.


Starting on October 10, Coca-Cola will be selling its Diet Coke cans in pastel pink as part of Asda’s Tickled Pink campaign. The 250ml cans will be available for a limited time exclusively at Asda stores, where 10 percent of the proceeds go to the campaign.

Ralph Lauren 

Launched in 2000, Ralph Lauren’s Pink Pony Campaign has ensured quality care supporting programs to help guide patients through each stage ever since. This year, 25 percent of the proceeds from its Pink Pony collection will be donated to the Pink Pony Fund or to an international network of cancer charities. For more details, visit Ralph Lauren’s website.

adidas by Stella McCartney

As part of its Fall/Winter 2019 collection, adidas by Stella McCartney has launched its first Post-Mastectomy Sports Bra in partnership with bra consultant, Monica Harrington. The post-operative bra has been conceptualized to empower breast cancer survivors in order to introduce sport and fitness back into their lives.

The sports bra feature’s Stella’s signature design but also prioritizes comfort and support. The adidas by Stella McCartney FW19 collection is now available at select stores in Hong Kong. For more information, visit adidas.com.


Skechers UK Ltd. has announced its special collection of Skechers GO RUN and Skechers GO WALK silhouettes arriving in pink, black and grey colorways in support of Breast Cancer Now. For every pair sold, the footwear company will give £5 GBP (approximately $6 USD) to the foundation. You can shop the Skechers x Breast Cancer Now collection in stores and online.


For its fourth consecutive year in supporting Breast Cancer Awareness Month, Sleeper is offering a 20 percent discount on selected items in pink where 20 percent of the proceeds from the sale will be donated to the Ukrainian breast cancer charity, Kvitna.

Estée Lauder

In support of Estée Lauder Companies’ Breast Cancer Campaign, Bobbi Brown will be selling the Purpose Lip Color Duo for $35 USD featuring the shades “Sandwash Pink” and “Pink.” For every duo purchased, Bobbi Brown will donate $17 USD to the Breast Cancer Research Foundation.

In addition, Estée Lauder will be selling a Pink Perfection Lipstick Set for $35 USD, with 100 percent of the proceeds benefiting BCRF. Visit Estée Lauder’s website for more details.

La Mer

Priced at $110 USD, La Mer’s iconic Treatment Lotion has got a pink ribbon makeover. From October 1, 2019 to June 30, 2020, the company will donate 20 percent of the retail price with a maximum donation of $53,000 USD to the Breast Cancer Research Foundation.


Known for supporting breast cancer survivors and patients alike, AnaOno has pledged to support Living Beyond Breast Cancer. Check out the lingerie brand’s website for more details, and head on over to its Instagram page to read more about other people’s stories and experiences.

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