Procell Partners with Tommy Hilfiger on Vintage Archival Collection and Pop-Up
NYC’s premier vintage store will curate a selection of key Hilfiger pieces.
Vintage store and cultural archivist Procell has partnered with Tommy Hilfiger on a curated collection of the brand’s key pieces from the ’90s and early ’00s. For one month starting November 1 the pieces will be available at Tommy Jeans Platform, the brand’s directional pop-up in Brooklyn.
Each item in Procell’s selection nods to cultural influences that defined the ’90s and ’00s, namely hip-hop’s penchant for Hilfiger athletic wear. Pieces include a hi-vis orange puffer vest, Tommy Sailing Gear vest with reflective detailing and cap reading “THA OFFICIAL APPROVED” in embroidered lettering. Designer and stylist Aleali May, one of only two women to design for Nike’s Jordan brand, stars in the collection’s lookbook.
The Procell x Tommy Hilfiger archival collection ranges from $50 to $1,500 USD and will be available at Tommy Jeans and Tommy Hilfiger’s store on Regent Street in London starting November 1.
150 Grand Street
Brooklyn, NY 11249
November 1 – December 1, 2019
Monday to Saturday: 11 a.m. – 7 p.m. EST
Sunday: 12 p.m. – 6 p.m. EST
138 Regent Street
London, W1B 5SG