adidas Is Planning to Send Its Footwear Technology to Space
The brand has announced a partnership with the United States International Space Station.
adidas has officially announced a multi-year partnership with the United States’ International Space Station (ISS) National Laboratory. The partnership, which aims to explore adidas’ product technology in regards to human performance and sustainability, marks the first time footwear innovation will be tested in space.
Specific adidas products to be tested during the partnership include the brand’s Boost technology and soccer balls, which were delivered to space by NASA’s SpaceX CRS-18 cargo mission earlier this year. Results from the upcoming research will allow adidas to apply its learnings to athletes and optimize its products for performance.
adidas’ Vice President of Brand Strategy James Carnes elaborated on the partnership in a statement:
“Working with the International Space Station U.S. National Laboratory and [Center for the Advancement of Science in Space] – one of the most advanced facilities in the world – will help adidas set new standards in performance innovation. This partnership not only allows us to co-create improvements to sport performance, but to explore processes and design that could be applicable to adidas’ dedicated efforts in sustainability as well.”
adidas will begin testing on its Boost pellets and footwear as early as 2020. Stay tuned for updates as they emerge and in the meantime, head to adidas’ website for more information on the partnership.