H&M Debuts Its First Chinese Designer Capsule in Collaboration With Angel Chen

A 45-piece collection.

Fashion
2,114 Hypes

H&M has collaborated with Angel Chen to create the brand’s first Chinese designer capsule, to feature 45 pieces. The purpose of this initiative is to generate buzz among the local fashion community as well as tapping into the young, fashion-minded Chinese consumers around the world.

According to WWD, the collection will not only be available in the China market but also countries with large Chinese populations like Singapore, Malaysia, Philippines and Canada. Magnus Olsson, country manager of H&M Greater China said,

“The fashion industry is undergoing a transformation, and consumers are constantly changing. We always aspire to create fashion that offers our local customers something new, delivering a good balance between fashion basics, current fashion and the very latest trends. Therefore, we are experimenting with various ways in different markets around the world to bring outstanding design and products to local consumers.”

He also adds that “Angel Chen is a pioneer Chinese designer brand with its colorful approach to fashion coupled with the brand’s core concept of fusion of Eastern and Western aesthetics.”

The capsule embodies Chen’s greatest works, set to hit stores in September. So stay tuned for further updates.

Read Full Article

What to Read Next

Marvel Reaches Milestone With 'Avengers: Endgame' As Highest-Grossing Movie of All Time
Entertainment

Marvel Reaches Milestone With 'Avengers: Endgame' As Highest-Grossing Movie of All Time

Surpassing previous record-holder ‘Avatar.’
260 Hypes

Angelina Jolie Joins the Marvel Cinematic Universe in Upcoming Movie, 'The Eternals'
Entertainment

Angelina Jolie Joins the Marvel Cinematic Universe in Upcoming Movie, 'The Eternals'

Find out who else will be starring in the new film.
841 Hypes

Simi Liu in 'Shang-Chi' Is Marvel's First Asian Superhero, Co-Starring Awkwafina
Entertainment

Simi Liu in 'Shang-Chi' Is Marvel's First Asian Superhero, Co-Starring Awkwafina

The Asian-led cast also includes Tony Leung.
2,269 Hypes

Parra x Nike Will Be Dropping Their New Blazer Collaboration Soon
Footwear

Parra x Nike Will Be Dropping Their New Blazer Collaboration Soon

Following up on the Parra x Nike SB Dunk Low.
4,785 Hypes

Natalie Portman Returns as Female 'Thor,' Tessa Thompson as Marvel's First LGBTQ+ Hero
Entertainment

Natalie Portman Returns as Female 'Thor,' Tessa Thompson as Marvel's First LGBTQ+ Hero

In the upcoming ‘Thor: Love and Thunder’ instalment.
2,255 Hypes

Nike's Latest 'Stranger Things' Tailwind Features Some Insane Hidden Details
Footwear

Nike's Latest 'Stranger Things' Tailwind Features Some Insane Hidden Details

You need to burn the shoe to reveal them.
145,020 Hypes

More ▾