British luxury multi-brand retailer FLANNELS has officially opened the doors to its highly-anticipated flagship store on London‘s Oxford Street. Following on from its 44 regional stores across England and Scotland, this four-floor megastore is the brand’s biggest by far.
The in-store offering includes men’s and womenswear, footwear and accessories as well as home goods, with key brands including Burberry, Gucci, Off-White™, GANNI, Vetements, Heron Preston and more. The top level will act as concept space, home to a rotating roster of guest collaborators and the perfect space for installations and events. Currently, the floor boasts a selection of exclusive sneakers reworked by The Shoe Surgeon which can be purchased in-store. To celebrate the store’s launch, FLANNELS has also teamed up with NY and LA-based retailer Flight Club, which has brought its signature offering of rare, hyped sneakers protected in shrink-wrap to London for the very first time.
The entire store itself has been created in collaboration with Italian studio pconp and artist Riccardo Previdi, ensuring the interior is just as Instagrammable as the products on offer. Take a look through the store in the gallery above and be sure to pay this designer destination a visit on your next trip to London.
In related news, check out our roundup of the best places to shop women’s streetwear in the UK.
161-167 OXFORD STREET
LONDON, W1D 2JH