Juicy Couture Teases Blinged out Anniversary Collection
Celebrating 25 years of velour tracksuits.
Juicy Couture, a staple brand of the early 2000s experiencing a wave of renewed interested, is gearing up to celebrate its 25th anniversary with the release of a sparkly capsule collection made in partnership with apparel company NYC Alliance. The range will include limited-edition tracksuits, T-shirts and jumpsuits featuring Juicy’s unmistakable logo.
Preliminary images teasing the collection reveal a range of velour separates studded with rhinestone trim. Also in rhinestone, the Juicy logo is emblazoned across each piece. The brand’s signature “J” zipper pulls, as well as what appear to be crystal hoodie strings, also make an appearance in the lineup.
Juicy Couture’s anniversary capsule collection will release sometime this fall.