Iconic Music Venue Cakeshop Seoul Expands Web Shop, Kicking Off With JXCXXX Collaboration
Joining forces with emerging designer, JICHOI.
Similar to other cities worldwide, Seoul‘s nightlife scene has been struggling over the past year due to COVID-19 restrictions. As clubs continue to explore ways to sustain their businesses, Cakeshop is now expanding its web store, kicking off with a limited-edition collaboration with JICHOI‘s sublabel, JXCXXX.
“The idea was to collaborate with artists and brands to produce super-limited quantity items available only on our site. The end goal is to build a catalog of fashion items, exclusive merch from international artists and labels, rare music memorabilia (books, special edition LPs, posters, tees) and more,” the Itaewon-based collective shares on the new project.
The inaugural partnership features a black knitted beanie highlighted with pink embroidery at the front, as well as a 1.2-meter-tall poster that reads, “Good health is the best weapon.” Following this week’s launch, the duo will also be dropping B-cut photo prints in both color and black-and-white options.
You can head over to Cakeshop’s website to shop the new goods. Stay tuned for more joint projects from the label.
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최근 우리는 웹샵을 확장하는데 우리의 역량을 모으고 있습니다. 재능있는 아티스트, 브랜드와의 협업을 통해 희소성을 가진 제품을 극소량 생산해서 우리의 웹샵에서만 판매하는 아이디어가 그중 하나이며, 우리의 최종의 목표는 패션 아이템들과 세계적인 아티스트들, 레이블과 협업한 익스클루시브한 제품, 희귀한 음악적 기념품 (책, 특별판 LP, 포스터, 티셔츠) 등의 목록들을 차곡차곡 만들어 나가는 것입니다. 오늘밤, 우리는 @jichoinet @jiftshop 과 공식적인 프로젝트를 진행하고, 이번 시리즈의 첫번째로 릴리즈하게 된것을 매우 기쁘게 생각합니다. – JXCXXX “Script Hat”, JXCXXX “Good Health is the Best Weapon.” Oversized Poster (full color, 1.2m x 0.8m), 익스클루시브한 제품들은 www.cakeshopseoul.com 에서 만날 수 있습니다. 다음주에는 오버사이즈 B컷 프린트 (full color, black and white, 1.2m x 0.8m)를 추가로 릴리즈할 예정입니다. 계속 지켜봐주세요! – Lately, we’ve been focusing on expanding our webshop. The idea was to collaborate with artists and brands to produce super limited quantity items available only on our site. The end goal is to build a catalogue of fashion items, exclusive merch from international artists and labels, rare music memorabilia (books, special edition LP’s, posters, tees) and more. Tonight, we are really excited to begin this series of releases with our first official joint project with our friend @jichoinet @jiftshop. – JXCXXX “Script Hat”, JXCXXX “Good Health is the Best Weapon.” Oversized Poster (full color, 1.2m x 0.8m), exclusive stock available now at www.cakeshopseoul.com – Next week we will be releasing additional oversized B-cut Photo Prints (full color, black and white, 1.2m x 0.8m). Stay tuned! – Advertising Details: Creative Direction / Art Direction: @jiin.333 Photography: @dasomhahn Makeup: @_harinlee Models: Jihyun Kim (@chunri.kim), Sienna Swanson
- Dasom Han/@dasomhahn
- Creative Director
- Harin Lee/@_harinlee
- Jihyun Kimfirstname.lastname@example.org, Sienna Swanson