Savage X Fenty Spotlights Breast Cancer Survivors in New Lingerie Campaign
Part of the brand’s charitable Breast Cancer Awareness Month capsule collection.
Honoring Breast Cancer Awareness (BCA) Month, Rihanna‘s Savage X Fenty has unveiled a charitable lingerie collection and accompanying campaign spotlighting three survivors who were diagnosed with aggressive forms of the illness. Focusing on Black survivors, who are often underrepresented in the medical community, the campaign stars three inspiring women: Cayatanita, Ericka and Nykia.
Cayatanita, who was diagnosed with breast cancer at the age of 32, models the new blush pink bra and underwear set. To help support others and create a community, Cayatanita began blogging about her experience. ”Sharing a little bit about what was going on — I felt it was important. I wanted to make sure I created healthy relationships with people,” she told Savage X Fenty. Ericka, a queer femme survivor of both HER-2 positive and triple-negative breast cancer, flaunts a gray soft-cup bra and high-waisted brief. “It’s important for you to appreciate the body that you’re in for getting you where you are right now,” she shared.
Lastly, Nykia wears a lounge-ready pink onesie. The 26-year-old was repeatedly dismissed by doctors — a common experience for Black women — who told her that a lump in her breast would go away with antibiotics. She was finally diagnosed after consulting a doctor for the third time. “If my body is telling me that something is wrong, then I still need to keep pushing,” she said.
Head to the Savage X Fenty website to check out the brand’s BCA Month capsule collection and campaign. The brand will donate up to $250,000 USD from the sales of its October and November collections to Rihanna’s Clara Lionel Foundation.
