Fashion

Pharrell Williams' Billionaire Boys Club Combines Military & Workwear Styles for SS20

Utilitarian pieces to add to your wardrobe.

By
1,126 Hypes

Pharrell Williams' Billionaire Boys Club Combines Military & Workwear Styles for SS20

Utilitarian pieces to add to your wardrobe.

While we’re seeing Spring/Summer 2020 collections roll out from brands like Stussy, Pharrell Williams‘ streetwear label Billionaire Boys Club has introduced its latest offering inspired by classic military and workwear styles. Captured in the jungles and hidden Japanese temples of Hawaii, the lookbook delivers statement lessons through its key design elements.

Pieces like the brand’s signature Souvenir Jacket are highlighted with messages of positivity such as “SEEK INNER PEACE” and “WEALTH IS OF THE HEART AND MIND, NOT THE POCKET,” while utilitarian styles are accompanied by details like floral embroidery. The C-1 Survival Vest and Tropical Field Jacket are added to the mix to emphasize the inspiration behind the collection. Additional key garments include a matching two-piece set featuring embroidered BBC branding all over, as well as a mint-colored hoodie and shorts ensemble.

“The delivery is a combination of loosely Western-inspired patterns mixed with camo to make a unique BBC pattern,” the label’s designer Joseph Au commented in an official press release, further adding that this “offers a layered color palette, creating a unique range of looks within the collection.”

Peep the gallery above for Billionaire Boys Club’s SS20 collection, which is available now at the BBC ICE CREAM flagship in New York, as well as the label’s web store.

For more on fashion, check out The North Face Urban Exploration’s latest collaboration with Japanese designer Kazuki Kuraishi.

Read Full Article

What to Read Next

Kesha Drops Her New Highly Anticipated Album Titled 'High Road'
Music

Kesha Drops Her New Highly Anticipated Album Titled 'High Road'

Listen to all 16 tracks here.
418 Hypes

MM6 Maison Margiela's FW20 Collection is All About Breaking Norms & Expectations
Fashion

MM6 Maison Margiela's FW20 Collection is All About Breaking Norms & Expectations

Showcasing the brand’s signature trompe l’oeil.
773 Hypes

Take a Closer Look at Dior's "DiorTravel" Luggage Collection
Fashion

Take a Closer Look at Dior's "DiorTravel" Luggage Collection

Adorned with a camouflage motif and the fashion house’s iconic monogram pattern.
1,496 Hypes

Oribe Haircare Expands Its "Silverati" Collection Focusing on Grey Hair
Beauty

Oribe Haircare Expands Its "Silverati" Collection Focusing on Grey Hair

Introducing the new Treatment Masque and Pomade.
793 Hypes

Watch the 12 Best Super Bowl 2020 Commercials
Culture 

Watch the 12 Best Super Bowl 2020 Commercials

From Pepsi’s music video-inspired advertisement to NFL’s “Next 100.”
3,386 Hypes

Jennifer Lopez and Shakira Light Up the Stage at the 2020 Super Bowl Halftime Show
Culture

Jennifer Lopez and Shakira Light Up the Stage at the 2020 Super Bowl Halftime Show

Watch the two Latina divas’ explosive performance here.
3,660 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.