BLACKPINK, Billie Eilish and More Drop Branded Face Masks for Charity
All proceeds go to MusiCares.
In response to the coronavirus pandemic and its impact on the music industry, artists including BLACKPINK, Billie Eilish and Ariana Grande have released branded, non-medical face masks, via brand management company Bravado, for charity. 100 percent of proceeds benefit MusiCares, an initiative founded by the Recording Academy that recently launched a COVID-19 relief fund.
Additional artists taking part in the cause include Justin Bieber, The Weeknd (who recently restocked his XO face masks) and Conan Gray. All masks are made of black cloth and printed with a graphic specific to the musician — for example, Ariana Grande’s features an emoji teardrop, referencing her single “No Tears Left to Cry.”
Head to the initiative’s dedicated website to shop all face masks.