Newly Launched Brand EDIT+ Introduces Genderless, Modular Clothing
Founded by The North Face Executive Director Jean Sung.
Jean Sung, executive director of The North Face Korea, has launched her own line of genderless, modular clothing. As indicated by its name, EDIT+ specializes in versatile, polished sportswear that can be customized depending on the wearer’s occasion and preferred style. Take the Winter+ Padding Coat, for example, a piece that can be transformed into eight different designs including a knee-length coat, short jacket and vest.
Other standout pieces from the brand’s newly launched Fall/Winter 2020 collection include the Saturday Sunday Hoodie, constructed with a removable hood and detachable decorative striping, as well as the Multi Colored Fleece, colorblocked in pastel. Sung, based in Seattle, was in part inspired to launch EDIT+ as a response to climate change and its resulting unpredictable weather. “The purpose of creating a modular collection was to allow the wearer to customize their look depending on their weather protection needs and preferred style,” she told HYPEBEAST.
Indeed, the brand’s modular garments serve as a convenient — and stylish — solution to fickle forecasts. They also allow wearers to streamline their wardrobes, thereby reducing consumption, a sustainable approach that Sung built into the brand’s ethos. “EDIT+ is proud to use eco-friendly, recycled materials in all collection pieces,” she explained. In addition, all of the brand’s manufacturing takes place in a single factory in Seoul, reducing carbon emissions from shipping materials and supplies between manufacturers.
Take a look at the EDIT+ FW20 collection above and below, and shop the range at the EDIT+ website.
