Culture

Fujifilm's New instax SQUARE SQ1 Is for the Minimalists

Arriving in “Terracotta Orange,” “Glacier Blue” and “Chalk White.”

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Fujifilm's New instax SQUARE SQ1 Is for the Minimalists

Arriving in “Terracotta Orange,” “Glacier Blue” and “Chalk White.”

Fujifilm is set to launch its latest instant camera later this month dubbed the instax SQUARE SQ1. Arriving in a modern, user-friendly square design, the model will be available in three colorways such as “Terracotta Orange,” “Glacier Blue” and “Chalk White.” Fujifilm North America Corporation’s President of the Imaging Division Manny Almeida said in a press release:

“instax SQUARE SQ1 combines everything our users love about the instax Mini’s cool, modern style and functionality with the larger, vibrant output of our square format instant print film. We’re confident that instax SQUARE SQ1 will fit right in with our creative, expressive user base and allow them to create compelling, new instant prints.”

Key features include automatic exposure, allowing users to take photos that are “automatically properly exposed regardless of conditions.” As a result, photos will come out clear and vibrant on the spot. The device also comes with a built-in selfie mirror, which can be used for close-up shots. Compatible with the instax SQUARE Rainbow instant film and the instax SQUARE Monochrome instant film, you’ll be able to explore your creativity and capture all your memorable moments.

Priced at $159.99 CDN (approximately $120 USD), the instax SQUARE SQ1 will be available at all major retailers in Canada towards the end of September.

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