Heron Preston Designs Intentionally Distorted Denim for Levi's Collaboration
Titled “MISTAKES ARE OK.”
Honoring a bizarre mix-up that resulted in his birth certificate indicating the wrong year, Heron Preston has teamed up with Levi’s on a collection of intentionally distorted denim titled “MISTAKES ARE OK.” The range borrows its name from Preston’s tattoo that commemorates the blunder, which marked his birth year as 1873 — coincidentally, the same year Levi’s patented the blue jean — instead of 1983.
Comprised of Levi’s Truckers and 501 jeans for men and women, the collaboration centers around what Preston describes as “conscious aberrations” — intentional mistakes such as inside-out pockets, raw seams, exposed linings and mismatched buttons. Preston’s CTNMb logo appears on a vibrant fuchsia jacket while resin coating is applied to several styles to create a subtle shadowing effect. Levi’s signature red tabs adorn each piece alongside orange labels branded with Preston’s logo.
The Heron Preston x Levi’s collection ranges from $395 to $465 USD and releases exclusively on the Levi’s app on September 14.
