Fashion

Moons and Junes' New Lingerie Collection Is All About Comfort

Check out the brand’s latest size and age-inclusive campaign.

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688 Hypes

Moons and Junes' New Lingerie Collection Is All About Comfort

Check out the brand’s latest size and age-inclusive campaign.

Danish intimates brand Moons and Junes has unveiled its latest collection, a range of sensual and comfortable lingerie made of organic cotton. Dubbed “Notice,” the new collection of bras and underwear was developed in collaboration with the Moons and Junes community — the brand collected data on Instagram Stories, learning that customer priorities were larger bra cups, thicker straps and comfortable briefs.

Moons and Junes delivered on these requests. A size and age-inclusive campaign casts models ranging from 22 to 72-years old to showcase the line, which founder Agnete Bjerre-Madsen says is all about comfort. “I wanted the Notice collection to be a gentle nudge to take a well-deserved time out and reflect on what makes you happy…I needed to cut out the bullshit and piece together super-soft underwear that would feel like a hug when wearing it,” she said, adding that five to seven prototypes of all products were tested on models of varying sizes. Soft-cup bras in black and rose feature extra-wide straps for added comfort while high-waisted briefs and thongs are free of itchy tags. Underwear is now available in two additional sizes, and bras have been reconstructed for a better fit on larger chests.

Moons and Junes’ “Notice” collection releases October 1 at the Moons and Junes website. Take a look at the brand’s latest campaign, shot by Petra Kleis, above.

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