Fashion

Take a Look Inside Off-White™'s New Store in London

Developed in collaboration with spatial designer, Andrew Taylor Parr.

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743 Hypes

Take a Look Inside Off-White™'s New Store in London

Developed in collaboration with spatial designer, Andrew Taylor Parr.

Last week, Off-White™ opened a new flagship in London – the Virgil Abloh-helmed brand’s first standalone space in the UK. Featuring its menswear and womenswear collections, the store was developed in collaboration with spatial designer Andrew Taylor Parr and the Off-White™ design team.

With the concept of “dualism” in mind, the shop boasts warm, feminine tones, complemented by curved lines and sandy concrete resin on the floor and walls. Geometric motifs can be found throughout the space, along with precious travertine marble and concrete for added contrast. One stand out feature of the store is the special plinths installation created by Parr, which was inspired by Brancusi sculptures and comes in the form of racks and seats.

Take a closer look at the interior in the gallery above. Off-White™’s London shop is now open to the public.

Off-White™ London
32 Sloane Street
Knightsbridge, London

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