Parade Launches "Technicolor" Underwear Collection, Benefitting LGBTQ+ Centers
The brand has also re-released its logo hoodie, this time in rainbow.
Sustainable underwear brand Parade is back with a new collection of brightly colored styles. With every sale of the new range, dubbed “Technicolor,” the brand will donate one pair of underwear to an LGBTQ+ center or organization, specifically, G.L.I.T.S., Pridelines, The Okra Project, HYPE Center by Freedom Forward and Trinity Place Shelter.
A campaign featuring an all-LGBTQ+ cast showcases the new underwear, ranging from the High Rise Thong in bright red “Balloon” to the Boyshort in soft yellow “Mango” to the Cheeky in magenta “Jawbreaker.” As with all Parade underwear, the collection is constructed from the brand’s signature Re:Play fabric, made of 85 percent recycled polyamide. Topping off “Technicolor” is a white hoodie embroidered with the Parade logo in rainbow thread.
Parade’s “Technicolor” pack retails for $48 USD at the Parade website. Individual styles, as well as the hoodie, can be purchased for $9 and $45 USD respectively.