Fashion

Hugo Comte Lenses Prada Linea Rossa FW21 Campaign

The imagery features dancers, basketball players and skaters.

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660 Hypes

Hugo Comte Lenses Prada Linea Rossa FW21 Campaign

The imagery features dancers, basketball players and skaters.

Prada has debuted the Fall/Winter 2021 campaign for its sports-focused Linea Rossa line.

Lensed by star photographer Hugo Comte, the visuals celebrate the fashion house’s iconic red line. An “invitation to cross the line and go beyond” as explained in a press release, the campaign titled “Beyond the Line” pictures dancers, basketball players, skaters and more in dynamic poses to showcase the active and versatile nature of Prada Linea Rossa.

In addition to puffer jackets and Prada-branded pants, models are seen wearing a relaunched design of the line’s sneaker originally created for America’s Cup. The laced shoe comes in “Black,” “White/Silver” and “Baltic Blue/Silver,” while the strapped version is dressed in “White/Silver” and “Red/Silver.”

Explore the “Beyond the Line” campaign above and below.

 

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Photographer
Hugo Comte
Creative Director
Ferdinando Verderi
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