Swatch Goes Back to 1984 With Its "Reloaded" Collection
Retro timepieces with a modern, sustainable twist.
The models are all crafted from a mix of ceramic and bio-sourced plastic made of castor oil, delivering a robust, lightweight material that is scratch resistant and boasts a “soft touch” finish. Select styles feature monochrome graphics on the dial, giving it an overall bold look. The white New Gent, in particular, sports a multi-colored dial. Each piece comes with a BIOCERAMIC case and a strap and loop made of sustainable material.
The Swatch 1984 “Reloaded” collection will be available on October 7 via Swatch’s stores and website.