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Swatch Goes Back to 1984 With Its "Reloaded" Collection
Retro timepieces with a modern, sustainable twist.
Swatch has gone back to its roots for its latest 1984 “Reloaded” collection. The range is comprised of five watches arriving in red, black, white, gray and yellow.
The models are all crafted from a mix of ceramic and bio-sourced plastic made of castor oil, delivering a robust, lightweight material that is scratch resistant and boasts a “soft touch” finish. Select styles feature monochrome graphics on the dial, giving it an overall bold look. The white New Gent, in particular, sports a multi-colored dial. Each piece comes with a BIOCERAMIC case and a strap and loop made of sustainable material.
The Swatch 1984 “Reloaded” collection will be available on October 7 via Swatch’s stores and website.