Beauty

Hailey Bieber Teases When Her Beauty Brand, Rhode, Is Launching

Featuring skincare, makeup and more.

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1,448 Hypes

Hailey Bieber reveals fans can expect her highly anticipated beauty line, Rhode, to launch next year.

“Rhode has been in the works for a very long time, and it is getting so close,” she said in a Q&A video on her YouTube channel. “It is coming in 2022, and I’m very, very excited. That’s all I can say for now.”

The model has been working on a beauty brand for a while. In the past, she had filed for a few trademarks, most notably for Bieber Beauty, which ended up getting rejected because it was similar to her husband Justin Bieber‘s own trademark that he registered back in 2010. However, in February 2021, it was reported that she successfully trademarked the name Rhode, which also happens to be her middle name.

Rhode is expected to feature a variety of products, including skincare, makeup, haircare and perfume. Though Bieber hasn’t revealed an exact launch date, she’s been teasing the project for some time now. She seemed to have created an Instagram account for Rhode, which she personally follows.

You can watch Bieber’s Q&A video below.

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