Here's What Went Down at SHAKE SHACK x HYPEBAE's Pop-Up Launch Event
Introducing the exclusive Supernova Shake, collaborative merch collection and more.
As part of its 5 Year Anniversary celebration, HYPEBAE has collaborated with SHAKE SHACK on a limited-edition custard shake and merch collection. The duo officially launched the space-themed partnership with a party at a special pop-up in Hong Kong‘s Pacific Place.
Revealed earlier this week, the temporary space — located on the first floor of the shopping mall — displays our out-of-this-world collaboration with SHAKE SHACK. The Alpha Industries L-2B Sherpa Flight Jacket, cat-eye sunglasses and reflective bucket hat are showcased in bubble-shaped stands. The pieces accompany the Supernova Shake, an exclusive color-changing vanilla custard blended with pineapple puree, coconut and sweet potato with whipped cream, charcoal powder and silver sprinkle toppings. The space is complete with a co-branded wall, where visitors can take photos.
Guests of the night included sisters Irisa Shannon and Kayla Wong, as well as dancer and model Anisha Thai. Mean Gurls Club‘s Subi kept the party going with a live DJ set as guests tried out the Supernova Shake and the merch collection.
Watch the video below to see what went down at the SHAKE SHACK x HYPEBAE’s pop-up launch party.
SHAKE SHACK x HYPEBAE Pop-Up
November 5 – 7 (12 p.m. – 8 p.m.)
Shop 105A, One Pacific Place
88 Queensway, Admiralty, Hong Kong
