SIDIA's Tie-Dye Caftan Will Inspire You To Swap Sweats for Lounge Dresses
The Toronto brand offers a chic at-home uniform alternative.
For those looking to elevate their WFH dressing after months in the apartment wearing exclusively sweatsuits, Toronto label SIDIA‘s drapey tie-dye caftan may be the answer. The brand — named after the grandmother of founder Erin Kleinberg, who co-created Coveteur ten years ago — has made the perfect lounge dress that will take you from Zoom calls to at-home date nights.
Joining classic colorways of black and sage green, the newly launched “Gold Dust” style is a colorful, spring-ready iteration of SIDIA’s signature caftan. Citing the irreverence and free-spirited attitude of Stevie Nicks as inspiration for this new release, the brand dresses the cozy and lightweight jersey garment — handmade locally in Toronto, Canada — in beautiful periwinkle and soft gold tie-dye. With a V-neck design and subtle side slits, the caftan not only makes for a stylish loungewear alternative, but also a versatile piece that you can wear outside of the house with your favorite sneakers and statement jewelry.
“While curating the closets of tastemakers across the globe during my days at Coveteur, I noticed a unifying trend amongst the closets. People would show me their elaborate collections, but then they would direct me to a corner of their bedroom or closet to a small edited rack of items that they wore in heavy rotation — their most-loved, most-worn daily uniform,” Kleinberg tells HYPEBAE.
She adds, “SIDIA yearns to curate the concept of this rack for our consumers, creating comfortable, chic everyday pieces that highlight the subject moreso than the garments. We aim to make our community feel more like themselves. My dream is to evolve into a full-on lifestyle brand with brick-and-mortar retail concepts to immerse our shoppers in our world deeper — all in the name, legacy, honor, integrity and respect of my grandmother, the IRL Sidia.”
The “Gold Dust” caftan is available at the SIDIA website for $198 USD.
