BLACKPINK's Rosé Is Tiffany & Co.'s Newest Global Ambassador
The K-pop group continues to take over the fashion world.
BLACKPINK‘s four members are taking over the music, fashion and beauty industries as their presence continues to grow worldwide. Following big names like YSL Beauty, Rosé has now been named the global ambassador of Tiffany & Co.
The K-pop star is set to make her debut for the high jewelry brand with the new 2021 Tiffany HardWear digital campaign, which takes inspiration from a 1971 bracelet from Tiffany’s archive. Channeling the energy of New York City, the visuals capture Rosé wearing 18k yellow and rose gold pieces from the collection. ”I’ve always loved wearing Tiffany jewelry. To be part of an iconic brand that has been part of my life for a long time makes it that much more special to me. I am very honored and excited to be a part of the HardWear campaign and I can’t wait for everyone to see it,” the musician, who made her solo debut earlier this year, shares in a press release.
Stay tuned for the 2021 Tiffany HardWear campaign, which will be officially revealed on April 23.