Beauty

The Ordinary Becomes the World's Most Popular Skincare Brand

According to a study, the label has accumulated 37 million annual searches.

12,075 Hypes

The Ordinary Becomes the World's Most Popular Skincare Brand

According to a study, the label has accumulated 37 million annual searches.

Since its launch back in 2016, The Ordinary has been changing the skincare game with its cult-favorite products like the Hyaluronic Acid 2% + B5 and Niacinamide 10% + Zinc 1%. Due to its cruelty-free quality ingredients and promising results, The Ordinary has been able to gain a loyal customer base from customers around the globe. After five years of developing and perfecting its formulas, the DECIEM-helmed label has now become the world’s most popular skincare brand.

According to Australia-based Lookfantasic‘s Skinfluencer Index and Google search data, The Ordinary has approximately 37 million annual searches, which is over four and a half times more searches than the second most popular brand, Neutrogena. Other labels that made it to the list include FOREO, Elizabeth Arden, COSRX and more.

Peep the full list of the 10 most popular skincare brands across the world below. While you’re here, check out the top products to try out from The Ordinary for your self-isolation routine.

The Ordinary – 37,060,000 annual searches
Neutrogena – 7,857,000 annual searches
FOREO – 6,851,000 annual searches
Eucerin – 5,618,000 annual searches
Pai – 4,900,000 annual searches
AMELIORATE – 2,804,000 annual searches
Moroccanoil – 2,682,000 annual searches
Elizabeth Arden – 2,286,000 annual searches
COSRX – 2,124,000 annual searches
Elemis – 2,079,000 annual searches

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