Prada Brings the Beach Indoors in New Pop-Up
Showcasing the house’s latest exclusive ready-to-wear collection.
In celebration of the upcoming summer season, Prada has launched a beach-inspired pop-up in Hong Kong. The space features the house’s exclusive ready-to-wear collection for men and women.
Standouts in the pop-up include the Re-Nylon gabardine beachwear and terry bathrobes that arrive in modern, sophisticated designs. The pieces are paired with minimalist crocheted tunics, perforated nappa leather bomber jackets, shirts and pajamas with contrasting double prints. Elsewhere, the white tees are covered with a net of crystals reminiscent of a starry night sky, while the other T-shirts feature paillette embroidery.
In accessories, customers can shop from an array of multicolored cotton drill and woven straw shopping bags, as well as mini bags crafted from soft terry material. The surfboards with nylon covers, rackets, skateboards, frisbees and beach volleyballs round out the collection.
The Prada Outdoor pop-up is now open until June 20 at Hong Kong’s IFC mall.
Hong Kong IFC Mall
8 Finance St
Central, Hong Kong
